Sony appears to be going the extra mile to break into the Chinese market with a new announcement about a collaboration with a rival Chinese smartphone maker.
Chinese phone brands have historically been the most popular in China, and while Apple held 14% of the Chinese smartphone market share in the second quarter of this year, the most sought after brands were home smartphone makers Vivo. , Oppo, Xiaomi, and Huawei, respectively. Until now, Sony has only made up a very small portion of the remaining 15% of âotherâ existing brands.
Last Thursday, however, Sony said he was starting a collaboration with Chinese consumer electronics company Meizu, with the aim of giving his own share a little boost. If you can’t beat them, joining them, at least in part, must be Sony’s strategy, as it plans to start offering parts of Meizu’s well-developed aftermarket firmware, Flyme, as well as a store of. applications and several other very popular services.
These new features will soon be offered in China, especially on the Xperia 1 III and âsubsequent new products,â promises the company.
Although, like Sony, Meizu holds a rather miniscule share of the Chinese market share, Flyme appears to be the most popular custom firmware in China, offering completely redesigned applications, special performance optimizations and improved ease of use. one-handed as some of the key features. which have attracted over a hundred million users, as Sony puts it.
Flyme, developed by Meizu
This explains Sony’s decision to adopt parts of the Flyme skin on its latest Xperia model running Android, although parent company Meizu itself has less than 1% of the Chinese smartphone market share.
While the Xperia 1 III won’t face a complete operating system
change, the popular Flyme app store will now come pre-installed on future models, along with weather, news and messaging services from Flyme (although these will come before installed or only able
to install, is still unclear).
Sony plans to preinstall or provide [permission to users to] download some of the apps suitable for Flyme in Xperia 1 III and later new products, while keeping the original Android green operating system.
The ad, translated from Chinese by Google, reads as follows:
In order to provide Xperia users with a more complete localized experience, Sony (China) Co., Ltd. and Zhuhai Meizu Communication Equipment Co., Ltd. recently entered into a strategic cooperation. Sony, as the first group of manufacturers to start cooperation after Meizu Flyme opened external cooperation, demonstrates the sincerity of Sony Xperia series by listening to users’ voices and improving user experience. The strategic cooperation between Sony (China) Co., Ltd. (hereinafter referred to as “Sony”) and Zhuhai Meizu Communication Equipment Co., Ltd. (hereinafter referred to as “Meizu”) focuses on adapting the Flyme application and the localized experience of Xperia mobile phones. Sony plans to preinstall or offer users to download some of the apps suitable for Flyme in Xperia 1 III and later new products, while keeping the original Android green operating system.
Wording suggests that this development will be implemented by Sony in China only, although Android Authority has already contacted the company with a request for information on any potential worldwide availability of Flyme firmware on the Xperia. Sony has yet to provide such details, which might be of interest to international Chinese smartphone users, or even curious citizens of the world in general.
Sony also has something else to cook
In other news, Sony recently confirmed a Special announcement coming in exactly one week, October 26 at 12:00 p.m. Japanese time (11:00 p.m. on October 25 for the U.S. East Coast, or 8:00 p.m. for the West Coast).
Sony promised to announce a new Xperia product on its YouTube channel at this time, and we have no idea what that might mean exactly, as it seems far too early to welcome another Xperia 1 IV. in the market, and the company has hardly revealed any other clues yet.