Smart talk mobile

HONOR discusses the future of mobile imaging at Counterpoint Research webinar

“Smartphone photography isn’t just about hardware or software. At HONOR, we excel at leveraging computational fusion photography and multiple cameras to achieve what we call ‘all for one’ synergy. one for all, “raising the imaging quality of the smartphone camera to levels that can even rival what some DSLR cameras offer,” said Dr. Hou Weilong, Technical Expert, HONOR Imaging. “The HONOR Magic4 series exemplifies the work of our R&D team, with the HONOR Picture Engine not only allowing users to harness the full capabilities of every camera equipped with an HONOR smartphone, but also rendering amazing image accessible to daily users.

The webinar was moderated by Pierre Ricardson, Vice President of Research, Counterpoint Research, with a panel of industry veterans and subject matter experts including Dr. Hou; Hervé Macudzinski, Director of Image Sciences, DXOMARK; Judd Heapevice president of product management, Qualcomm and Eugenio Recuenco, renowned professional photographer, director and two-time Cannes Lion Award winner, who also recently shot a film entirely on the HONOR Magic4 Pro. The event complements a Counterpoint Research white paper that is being released today.

HONOR Image Engine: The Heart of HONOR Smartphone Cameras

In his presentation, Dr. Hou introduced the HONOR Image Engine, HONOR’s state-of-the-art camera solution that enables hardware to work in unison with AI and algorithms to generate high-quality visuals. Based on the camera experience, the solution helps users transform simple camera captures into artistic interpretations of their creative vision. As HONOR’s latest flagship smartphones, HONOR Magic4 Pro and HONOR Magic4 Ultimate testify to the effectiveness of the solution, with the latter earning a score of 146 on the overall DXOMARK camera score – the highest score ever awarded. by the authoritative product evaluation body.

Responding to user concerns around mobile photography and video capture, both smartphones debuted with a wide range of cutting-edge features, including the ability to take high-quality photos while capturing video. Going forward, according to Dr. Hou, HONOR will continue to strive to enable consumers to take stunning images anytime, anywhere through R&D, with a focus on performance parity between mobile and dedicated cameras, improving image quality and exploiting a wider range of sensors. with more advanced software to completely improve imaging results.

Currently, all HONOR Magic Series and HONOR N Series smartphones are equipped with HONOR Image Engine, which works in the background to ensure better photo and video capture results.

Smartphone Camera Rating

From the perspective of a trusted product review expert, Macudzinski shared his perspective on the demands of great photography – a photographer’s ability to identify and frame the scene, the occurrence of a decisive moment to be captured with clarity and the camera’s capabilities to understand the user’s intent and modify images accordingly. For a smartphone camera to be considered exceptional, according to Macudzinski, it must support these features in the camera’s default shooting mode. The expert illustrated his point with HONOR Magic4 Ultimate, which has remained at the top of DXOMARK’s smartphone camera ranking since its test report was released in March. Praising HONOR’s flagship smartphone for its outstanding user experience, capture capability and AI processing, Macudzinski discussed the main highlights of DXOMARK’s report, focusing on HONOR Magic4 Ultimate zoom performance at different focal lengths and fusion between hardware and software allowing different camera lenses to work. together and produce an objectively better image quality.

Smartphone photography from a professional perspective

Renowned for his work as a photographer and director, Recuenco recently shot his film Kaleidoscope entirely on HONOR Magic4 Pro. Recounting his experience during the presentation, Recuenco said filming with the HONOR smartphone felt familiar to him, as the array of professional features such as the powerful camera system and Magic-Log provided him with the creative freedom he enjoys with professional equipment, but in a much more pocket-sized form factor. Recuenco, as one of the judges for the HONOR Magic Moments contest, also selected a few contest of the year submissions and commented on the myriad possibilities that today’s smartphone cameras have allowed people to enjoy. be more expressive about their catches than ever before.

Technological integration

Representing Qualcomm, Heape shared his perspective on the collaboration that brought the HONOR Picture Engine to life. The HONOR Magic4 series took full advantage of the Qualcomm Snapdragon 8 Gen 1 mobile platform and the latest Qualcomm AI engine for Ultra Fusion photography, allowing images shot by different lenses and processed by multiple ISPs to complement each other to enhance quality. of picture. The innovative algorithm developed by HONOR has fully unleashed the computational photography capabilities of the RAW domain. With HONOR Image Engine’s flexible framework work, while Qualcomm’s ISP can support high throughput of multi-threading and parallel processing, leading to innovative functions and user experiences like “Advanced Photoshoot While Video Recording “.

Complementary Counterpoint Research White Paper

The webinar complements a new white paper from Counterpoint Research that provides a holistic view of broader industry trends with contributions from webinar panelists. The white paper is available for download on the Counterpoint Research website.

About HONOR

HONOR is one of the world’s leading providers of smart devices. It is dedicated to becoming a global iconic technology brand and creating a smart new world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that enables people around the world to go above and beyond, giving them the freedom to accomplish and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products empowers people to become a better version of themselves.

For more information, please visit HONOR online at www.hihonor.com or send email [email protected]

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