Smart talk plans

$ 5.7 billion Workato plans to expand hiring campaign at new Dublin base

Workato, the recently valued $ 5.7 billion US automation software company, plans to increase hires at its new Dublin office.

The company is developing software to automate repetitive business processes and opened a base in Dublin in September with sales staff.

Robert Ekstrom joined the company last month as Managing Director for the EMEA region. He told the Independent Sunday that the company concentrate on strengthening its sales functions, by putting itself on the ground in several European markets.

“The focus is on the EMEA region to develop the activity both in the commercial sector, sometimes called mid-market, but also to access the corporate accounts – the most important ones,” he said. .

“The main focus is really to make sure that we increase revenues, achieving hyper growth in pretty much all regions of the EMEA region. To do it in a really smart way, you have to develop the sales force. “

Workato, which is headquartered in California and raised $ 200 million last month, has hired 10 people since opening its Dublin base in a WeWork building. Ekstrom said he expects that number to rise to more than 20 in the coming months.

He added that the broader tech industry talent landscape in Dublin is very competitive and that is “potentially the challenge”.

“It’s a competitive landscape and sometimes the hard part might be finding the talent and attracting the talent. ”